Animating The t-Mobile Magenta status logo went through several version as designers, creative directors, art directors and the animation was working on versions simultaneous due to the speed at which this project was completed. I needed to keep this logo as editable as possible throughout the process in order to be as flexible as the team needed. To produce a subtle 3d look with dynamic shadows and lighting. This animated logo has been used in nation campaigns, social spots & in-stadium billboard at the super bowl during the roll out.
Work in progress versions
design variations in progress
