Specular brought me on board to execute on this new product launch film. The client, Click Medical needed a 3D film to launch their new product the Click Reel.
The challenge that presented was creating a video that would server as a hero for their new flag ship device but also their new brand that was still under development. Additionally the film needed to server many purposes from a trade show floor, website and International markets. As a result the client did not want to use a voice over to explain the key features of the device. So we pitch stand alone title cards, the client loved this and also wanted to had add key feature callouts. After landing on the what resonated with the client we moved into full production, which included storyboarding and motion test, engineering the drive mechanism that the client build the technology on for animation, 3D animation, compositing, motion graphics, and editing.
The challenge that presented was creating a video that would server as a hero for their new flag ship device but also their new brand that was still under development. Additionally the film needed to server many purposes from a trade show floor, website and International markets. As a result the client did not want to use a voice over to explain the key features of the device. So we pitch stand alone title cards, the client loved this and also wanted to had add key feature callouts. After landing on the what resonated with the client we moved into full production, which included storyboarding and motion test, engineering the drive mechanism that the client build the technology on for animation, 3D animation, compositing, motion graphics, and editing.
After the client saw the potential of this film, they wanted more. Specular was able to leverage this project to create several more in-depth education series' for them, that they use to sell and educate in various markets.
